Privacy Policy

Effective Date: January 1st, 2023

Beck Eyecare (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information obtained through our website, www.beckeyecare.com.

By using our website, you agree to the terms of this Privacy Policy.

Information We Collect

Information You Provide to Us

We may collect personal information that you voluntarily submit through our website, including but not limited to:

Name
Email address
Phone number
Appointment request details
Messages submitted through contact forms

Automatically Collected Information

When you visit our website, we may automatically collect certain information such as:

IP address
Browser type and device information
Pages you visit on our site
Time and date of your visit
Referring website or search engine

This information is used to improve website performance, security, and user experience.

How We Use Your Information

We may use the information we collect to:

Respond to inquiries or messages
Schedule and manage appointments
Provide customer service and patient support
Improve our website and services
Communicate important updates related to our practice
Maintain website security and prevent fraud

Text Messaging and Email Communication

If you provide your phone number or email address, you may receive communications from Beck Eyecare regarding appointment scheduling, confirmations, reminders, or other practice-related updates.

You may opt out of marketing emails at any time by following the unsubscribe link (if applicable) or contacting us directly.

Cookies and Tracking Technologies

Our website may use cookies or similar technologies to enhance user experience and analyze website traffic. Cookies help us understand how visitors interact with our website.

You can choose to disable cookies through your browser settings; however, doing so may limit certain features of the site.

Sharing of Information

We do not sell or rent your personal information.

We may share information only in the following circumstances:

With trusted third-party service providers that help operate our website or business (such as website hosting, scheduling tools, or analytics services)
If required by law, court order, or legal process
To protect the rights, safety, or security of our practice, patients, or others

HIPAA and Medical Information

Beck Eyecare complies with applicable laws regarding the privacy of medical information, including HIPAA (Health Insurance Portability and Accountability Act).

Please note: information submitted through this website (such as contact forms or appointment requests) may not be considered fully secure medical communication. For sensitive medical matters, we encourage you to contact our office directly by phone.

Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, misuse, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites. Beck Eyecare is not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of any third-party sites you visit.

Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal information through our website, please contact us so we can remove it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised effective date.

Contact Us

If you have any questions about this Privacy Policy or how we handle your information, you may contact us at:

Beck Eyecare
47300 W 10 Mile Rd
Novi, MI 48374
Phone: (248) 782-2777
Email: info@beckeyecare.com